The Battle of the Burger giants has just ended and the overall winner, based on nationwide polling by the Market Force Information Group, is Five Guys Burgers and Fries. Fuddruckerse came in second, followed by, surprisingly A&W, and Smashburger.
The results were based on food quality, service, taste, value, and cleanliness. Five Guys swept every category but value.
As the Los Angeles Times reported, McDonald’s and Burger King were “left in the dust.” The bottom of the rankings included Dairy Queen and Jack-in-the-Box.
Although relatively new, Smashburger rated second in most categories. What is interesting is that Five Guys managed to score at the top in every region of the country. The company relies on world-of-mouth and does no advertising.
The study included 7,600 consumers and factored in the number of locations for each chain.