GIVEN CURRENT AIRFARE PRICING, I’M FEELING LIKE THE ‘TURKEY’ THIS THANKSGIVING. WHEN SHOULD WE BOOK OUR FLIGHTS FOR NEXT THANKSGIVING?

Q – We are taking the family to see family in Denver for Thanksgiving, including a particular branch of the family that buys into every conspiracy theory on God’s earth. They actually believe that high Holiday airfares are controlled by a cabal designed to keep families from connecting with one another. I won’t bore you with some of the other stuff they believe today. But here’s my point: I am going to be paying $723 Per Person for the four of us to fly out to see them. That’s a coach fare. Unfortunately, due to the fact that I truly love my wife, I am doomed to repeat the trip again next year. How can I save on these fares next year? 

A – We’re not at all conspiratorial but a “cabal” managing extraordinarily high airfares over the Holidays when families need to travel, is really not anything we would rhetorically rule out. This is a case where you want to be among the first 20% to book your seats. Book them at 12:20 am. on the morning eleven months prior to the date of your planned return flight. The flights for that day will be loaded at midnight so do what the air nerds do and set the alarm. On average, it takes about 20 minutes for the servers to load the new flights. This may save you some money but it is a procedure most often used by frequent flyers who will be planning to use miles and who are guessing that two or three mileage seats will be available on any Holiday flight. Good luck.